Thinking from the data, research & business intelligence industry
Experiential obsvervations cannot always be counted on to bring completely valid conclusions. Michael Lieberman and James Rohde show how a simple tool can help us take notice of the ‘silent evidence’.
Elena Ripamont, Massimo Massagrande and Marina Panizza tell us how innovative techniques led to valuable insights for a major pharmaceutical company.
Manfred Mareck takes a look at the mobile and digital technologies that are driving state-of-the-art techniques. (RW October 2010)
Fiona Blades of MESH Planning and Dr Paul Baines and Dr Emma MacDonald of the Cranfield School of Management explain their technique tracking touch-points at the last UK General Election. (RW July/August 2010)
Branded online research communities are increasingly used by companies to keep in touch with their customers. Robert Heeg finds out what have they learned so far? (RW March 2010)
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