Tim Macer interviews Mario Callegaro, a senior research scientist at Google, about why companies use DIY research, the key issues to be considered and the most important skills and capabilities that a DIY researcher should possess.
Let’s start with your definition of what DIY research is.
Deep learning and artificial intelligence are disrupting as well as enriching research and analytics. We go to tech-pioneering North America and ask some of the industry’s frontrunners how will this affect research and what is needed to create the next paradigm of knowledge based consumer insights?
A strong presence in the social media networks that matter is crucial for brands. But how do companies know where to socialise in order to reach the desired demographic? How can research and analytics help?
By Jaime Veiga Mateos & Joshua Saxon
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. And as marketers are presented with more and more channels to reach their customers, that number is growing rapidly.