2 Responses

  1. Olaf
    Olaf at |

    Interesting. Caution: trying to reveal ‘customer meaning’ through laddering (asking the ‘why’ of customers’ behavior) may prime customer goals, even values, which are actually not salient in the consumption or experience process (e.g. self-fulfillment or self-expression) . A more grounded and actionable focus of researchers could be to reveal ‘customer sense’ by asking the ‘what’ question: “what do you think this brand or service organization tries to communicate to and achieve with you?” When customers make positive relational sense out of marketers’ seduction efforts marketer’s have a green light to jive…

  2. Robert Bodnar
    Robert Bodnar at |

    An organization\’s strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. I would recommend you to kindly visit this website http://smstudy.com/Certification/Marketing-Strategy this is amazing website. I have even taken few of free certificates which I found very productive and impressive for my marketing skills and analytics.


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