5 Responses

  1. Geoffrey
    Geoffrey at |

    Very interesting.

  2. Patricio Pagani
    Patricio Pagani at |

    Great article, Tim

  3. Misha
    Misha at |

    Great summary Tim! Apps certainly have their place for the time being and they lend strength to the large access panel companies for whom ‘speciality’ panels have usually been a ring fencing of different segments on their large country panels. So for them the large development costs are likely justified for the extra engagement they yield. If one has no means for such an investment, purchasing access from those panels or looking at the various online qual orientated apps out there which are cropping up is an interesting route.

    You mention HTML5 as well, that has increasing potential I think to replace apps with html5 / javascript driven mobile websites. Offline connectivity will become less of a problem over time because HTML5 allows for storage of much more sophisticated data browser side (i.e. databases) vs cookie technology. Also connectivity and network speeds will get more widespread / faster over time anyway (i.e. 3G to 4G etc). The main issue with html5 is still cross-browser support, and probably will be for a while.

  4. Mobile goes plural | News
    Mobile goes plural | News at |

    […] Read Tim’s article in RW Connect […]

  5. Colin Moxham
    Colin Moxham at |

    Food for thought, but I am sitting on the fence too !


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