We’re facing a tipping point in the development of global business. All global businesses, particularly those in the west are going to need to develop new ways of thinking and new ways of working. Here Chris Jaques, CEO of M&C Saatchi Asia tells us why.



Chris Jaques was a keynote at ESOMAR’s annual Asia Pacific Conference in 2012. For those wishing to join ESOMAR in Vietnam for our annual Asia Pacific event, which takes place in Ho Chi Minh City on 7th – 9th April, please visit www.esomar.org/apac