6 Responses

  1. Will Market Research Ever Get in Step with Mobile? | MFour

    […] This commentary first appeared in RW Connect. […]

  2. Chris Martin
    Chris Martin at |

    Hi Chris,

    Have you got any data on the difference between completion rates of app-based and web-based mobile surveys? I understand the benefit of the app is that surveys can be completed offline, but surely it adds an extra in the sign up process.

    Also considering the churn rates of mobile apps, surely there’s a large challenge in managing and maintaining the user base? According to Localytics the average mobile app churn rate is 58% in a month (source: http://bit.ly/1USEF9D).

    I agree with you in that mobile apps are the way forward – just curious to know how MFour are overcoming these challenges :)

    1. Chris
      Chris at |

      Thanks for your comment. There are no extra steps in the sign up process. Our panel is well over a million now and we are getting two to three thousand new panelists a day. The real differentiator however is the native app, which doesn’t rely on constant internet connections because surveys are cached on the smartphone.

  3. Mobile phones poised to dominate shopping | MFour

    […] a full analysis of why market research needs to go mobile, check out this op-ed that Chris St. Hilaire, MFour’s cofounder and CEO, recently wrote for RW […]

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  5. Sayonara, VCRs. Online Surveys Will Join You Soon. | MFour

    […] The World Has Moved to Mobile. Will Market Research Ever Get in Step? […]

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