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  1. George Kuhn
    George Kuhn at |

    Good article here. 100% agree with your early point about consumers not always acting on what is said. Truth is, a lot of emotions and subconscious factors go into split decisions and purchases. Many of which consumers are unaware of or quickly forget in a post-purchase study. It’s important in traditional research to dig deeper and truly explore thoughts and emotions which may impact purchasing decisions, particularly with any UX research.


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