By Alex Wilman
With only several weeks to go, excitement is building for ESOMAR Congress 2018. And this year, the event will take place in Berlin.
Although steeped in history, modern Berlin, with its low rents, open attitude and hipster-image, is a hot-bed for start-ups and small enterprises. Indeed, it has been estimated that a start-up is founded every 20 minutes in the German capital.
With this in mind, you could argue that it might seem a slightly strange location to host market research’s most prestigious annual conference? After all, our industry’s client base is predominantly made up of large global companies and brands.
By Nick Guy
The story of the influencer so far…
Let’s start with the tale of the influencer. The term ‘influencer’ has been synonymous for a few years now with a new celebrity of our age. This new celebrity connects with their followers directly and in ways that radically differ from traditional A-list celebrities.