Technological advances are giving researchers new tools with which to help their clients, but also fuelling fresh competition for insight budgets.
We talk to Didier Truchot, chairman and CEO of Ipsos, Gerhard Hausruckinger, speaker for the Management Board and Chief Commercial Officer at GfK, Mitch Barns, CEO of Nielsen and Travyn Rhall, CEO of Kantar Insights, about how the world of insights is adapting.
Capital investment in market research and analytics is shrinking overall but two areas will push growth
By Simon Chadwick
2015 saw a substantial decline in inward capital investment in the market research and analytics industry, and inflows again decelerated considerably in 2016, according to the Cambiar Capital Funding Index (CCFI).
by John Presutti
As we prepare for the 2017 MENAP forum, I was asked to write an article about the region that would pique interest, particularly from a researcher’s perspective. I blithely accepted this task; after all, I have been involved in conducting research across MENAP for nearly 25 years – I have seen a lot. I have done a lot. The task, however, is formidable. Collapsing the region into a tidy five letter acronym belies its scale, complexity, diversity, and historical richness.
Minecraft, Halloween and health. Just some of the key items on the agenda of mums at the moment according to research from GutCheck.
How research and insight markets itself as an industry and how it markets its products – insights – to clients have been a hot topic of conversation in recent years, but how does this look going forward?
In the final feedback from our panel we see two consistent themes – a better outward facing image and a more engaging approach to client management – appear, whilst reminding us that ‘methods’ may be terminology of yesteryear.