Minecraft, Halloween and health. Just some of the key items on the agenda of mums at the moment according to research from GutCheck.
How research and insight markets itself as an industry and how it markets its products – insights – to clients have been a hot topic of conversation in recent years, but how does this look going forward?
In the final feedback from our panel we see two consistent themes – a better outward facing image and a more engaging approach to client management – appear, whilst reminding us that ‘methods’ may be terminology of yesteryear.
By Wale Omiyale
Earlier this year, we held a seminar in London focusing on the next 20 years of Market Research. Having seen so much change during our own 20 years in the industry, it made sense that a look ahead by the same timespan would deliver some fascinating food for thought.