By Wale Omiyale
Earlier this year, we held a seminar in London focusing on the next 20 years of Market Research. Having seen so much change during our own 20 years in the industry, it made sense that a look ahead by the same timespan would deliver some fascinating food for thought.
By Dave Birch
Technology is your friend. It’s not as big, bad, or ugly as some would have you believe. And those that do have a disliking of it should also come to a realisation: it’s here to stay. The only way forward is through Silicon Valley with a technologist’s mindset.
By John Kearon, Chief Juicer at BrainJuicer PLC
This article summarises the key findings of the Future-of-Insights study by the World Federation of Advertisers [WFA] and their insights partner BrainJuicer, who assess the current contribution of insights and identify what new roles, methodologies and thinking could improve that contribution.