Asia leads the world in selfie-taking, according to a 2014 study by Time magazine. Four of the top 10 “selfiest” cities are in Asia, a find hardly surprising given that over half of the world’s social-media users reside here. Selfie culture has become so dominant in Asia that two global smartphone giants, China’s Huawei and South Korea’s Samsung, compete with front-facing camera specs and ownership of spin-off category terms like “groufie” and “wefie”, respectively.
By Anita Black, Dana Asadorian and Hannah Dunnett.
For years now, the marketing and media world have been preoccupied with millenials – getting to grips with the ‘Me, Me, Me Generation’. There is now a new generation that deserves attention – Generation Z, ie those born between 1996 and 2010 – who are guardians of the future and valuable consumers too.
An insightful case study on how telecommunications business Orange made digital research work for them.