In market research we are often told to discard the outliers. But what can we learn from them? Piet Hein Van Dam, of Wakoopa looks at the developments in the online world, and looks at some of the outliers that are currently exceeding and what that means for the future.
As Research World looks toward the future, we ask our regular contributors at RWC where they see the future of MR. Preriit Souda, Kristin Luck, Anna Peters, Colin Strong, Kyle Nel, and Simon Wood tell us how big data, recruitment and mobile will change the industry, or destroy it.
With the help of the Society for Consumer Psychology we will be providing you a quarterly round up of the results of some of the most interesting, relevant, and cutting edge studies in the world of consumer psychology.
Next month ESOMAR launches the annual conference looking at all things online and digital. Here, Programme Committee Chair for Digital Dimensions 2014, Jon Puleston gives us a sneak peek of the conference line up and why you should attend.
It’s common knowledge that market research is in a transitionary phase, as the industry tries to secure a place in a crowded market. Here Martina Olbertova looks at the 5 research myths holding research back from using its full potential.