By Wale Omiyale, SVP of Market Research, Confirmit
With over 3.8 billion people online – that’s 50% of the world’s population – it’s no surprise that digital interactions are a normal way of life for many of us. For Market Researchers, what’s most interesting is how the connected population is actually using the internet. It spans every aspect of our lives from entertainment and shopping, to work, learning, and our day-to-day social activity.
By Freya Vinten
In the final article of this series, we consider trust and the consumer need for credibility from brands – especially when faced with choice, or when making decisions. We explore how the information age has tipped power away from organisations into the hands of the consumer, and placed brands under the spotlight heightening the importance of filtered, relevant, and reliable information.
By Jo Bowman
We ask three leading thinkers to envisage the world a decade from now. Not only that, we’ve asked them to describe the role of market research in that world
Cast your mind back 10 years, when the US housing bubble was fit to burst, a start-up called Twitter was just a year old, and Steve Jobs was unveiling the very first iPhone. The pace of transformation since that time has been incredible, and was largely unforeseeable.