There’s a fault line running through mobile research technology that makes it not just a disruptive technology, but one that is fragmenting research approaches. Tim Macer talks to mobile researchers and technology providers about whether the mobile app or the browser is best and why.
Less than six months after launch Twitter’s Vine Application is already the top free download application in the world. It certainly looks like it will be a popular addition to the social media canon. Here Betty Adamou talks about it;s application in research and presents the winner of the recent MRX Vine Competition.
Social commerce engines (sCEs) offer new sources of insight driven by their vast behavioural and product-experience data. Here, we outline how this development gives market researchers an unprecedented opportunity for new market insights.
The development of television in Asia reflects the bigger picture of growing consumer affluence and choice. Discovery Networks’ Kevin Dickie talks to Jo Bowman
It’s only 20 years ago that foreign visitors to most of Asia-Pacific were in for a shock if they tried flicking through channels on television. The region had some of the driest TV content in the world and almost zero choice for consumers. Most of Asia – particularly China and India – subsisted on a steady diet of government announcements interspersed with occasional low-budget dramas. Commercial breaks as long as 20 minutes weren’t uncommon, but there was no risk of channels losing viewers – there was nothing else on.