Latin America has the fourth larges region of web users worldwide. Here Ludwig Duran of FACE, looks at the social media boom in Latin America and the unique opportunity it presents in these markets for companies to catch trends and engage with consumers.
Effective creativity. It’s a concept that is central to the marketing discipline, and yet it is also one that is dismissed by too many marketers as an oxymoron. Andy Rice argues that far from being mutually exclusive, creativity and efficacy are positively correlated.