The development of television in Asia reflects the bigger picture of growing consumer affluence and choice. Discovery Networks’ Kevin Dickie talks to Jo Bowman
It’s only 20 years ago that foreign visitors to most of Asia-Pacific were in for a shock if they tried flicking through channels on television. The region had some of the driest TV content in the world and almost zero choice for consumers. Most of Asia – particularly China and India – subsisted on a steady diet of government announcements interspersed with occasional low-budget dramas. Commercial breaks as long as 20 minutes weren’t uncommon, but there was no risk of channels losing viewers – there was nothing else on.
Over US $1.7 billion was invested in our industry in 2012 according to the Cambiar Capital Funding Index. And it was not just the amount of money invested that more than doubled but also the number of investments. But how much of this went to traditional research and where did the rest of the funding go?