Effective creativity. It’s a concept that is central to the marketing discipline, and yet it is also one that is dismissed by too many marketers as an oxymoron. Andy Rice argues that far from being mutually exclusive, creativity and efficacy are positively correlated.
Luigi Toiati of Focus in Italy is an unofficial ambassador of the Slow Food and Slow Life concept, here he talks about Slow Research and how the whirlwind of connectivity and machinery we find ourselves at the centre of may mean we’re losing our ways as researchers.
This year’s ESOMAR Global Prices Study shows the USA holding the No. 1 position it attained in 2010, as the most expensive country in which to do research – keeping Switzerland in second place.