As a follow up to our interview with How Cool Brands Stay Hot author Joeri Van den Bergh, the author of The First to Know: How Hipsters and Mavericks Shape the Zeitgeist, Dr Lida Hujić talks about her research into the dynamic between generations X & Y
There’s more to social than just data. Social involves a mindset that prizes openness and collaboration and a method that stresses agility, capabilities that allow individuals to work quickly, on the go, on the cloud. These aspects of social are transforming market research.
Dr Thomas Hein, VP of Global Market Research at Bayer Healthcare Pharmaceuticals thinks market researchers must transform themselves into internal consultants who dispense insight not just analysis if they are to survive the next decade.
Late last year TNS carried out a series of one to one interviews with international CMOs to probe specifically on the role digital is playing in the work of marketers to grow their businesses. Simon Falconer, Global Digital Director of TNS shares with us some of the results and details the over-riding CMO imperatives that emerge.