Luigi Toiati of Focus in Italy is an unofficial ambassador of the Slow Food and Slow Life concept, here he talks about Slow Research and how the whirlwind of connectivity and machinery we find ourselves at the centre of may mean we’re losing our ways as researchers.
This year’s ESOMAR Global Prices Study shows the USA holding the No. 1 position it attained in 2010, as the most expensive country in which to do research – keeping Switzerland in second place.
The ESOMAR Global Market Research Report 2012 is launched showing an overall picture of apparent stability in the global industry. Yet behind this headline figure of seeming steadiness are hugely disparate stories of massive gains in some markers and severe pain in others.