This year’s ESOMAR Global Prices Study shows the USA holding the No. 1 position it attained in 2010, as the most expensive country in which to do research – keeping Switzerland in second place.
The ESOMAR Global Market Research Report 2012 is launched showing an overall picture of apparent stability in the global industry. Yet behind this headline figure of seeming steadiness are hugely disparate stories of massive gains in some markers and severe pain in others.
As a follow up to our interview with How Cool Brands Stay Hot author Joeri Van den Bergh, the author of The First to Know: How Hipsters and Mavericks Shape the Zeitgeist, Dr Lida Hujić talks about her research into the dynamic between generations X & Y