Thinking from the data, research & business intelligence industry
Andrew Green looks at how the prominence of sponsorship as part of an integrated marketing communications program has risen sharply in recent years.
With the recent launch of the new iPad Matt Kleinschmit of Vision Critical looks at how the new ‘must have’ device that is transforming media consumption.
Annelies Verhaeghe, Joeri Van den Bergh and Niels Schillewaert tell us how understanding how memes evolve and spread amongst teenagers is key to the success of youth brands. (RW April 2009)
Download an overview of the Planet Retail annual Global Retail Outlook report, presented at this years ESOMAR INSIGHTS 2011.
Bob Lederer has put together a comprehensive list of 2011 predictions from some of the top voices in market research and has been kind enough to let RW Connect share some of them with our readers.
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