Thinking from the data, research & business intelligence industry
Annelies Verhaeghe, Joeri Van den Bergh and Niels Schillewaert tell us how understanding how memes evolve and spread amongst teenagers is key to the success of youth brands. (RW April 2009)
Download an overview of the Planet Retail annual Global Retail Outlook report, presented at this years ESOMAR INSIGHTS 2011.
Bob Lederer has put together a comprehensive list of 2011 predictions from some of the top voices in market research and has been kind enough to let RW Connect share some of them with our readers.
Andrew Needham and Nadia Zohhadi look at how the advent of Web 2.0 heralds a great opportunity for companies who trust their customers to bring them into the innovation process. (RW October 2009)
David Penn, Managing Director Conquest shares his thoughts on the reliability of neuromarketing and neuroscience and what these techniques can bring to research. (RW Jan/Feb 2011)
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