Buoyant emerging markets are compensating for declines in countries still struggling to shake off economic instability and harsh domestic conditions. ESOMAR’s annual industry study, Global Market Research, will be launched at the ESOMAR Congress in Amsterdam.
Joeri Van den Bergh, co-founder of InSites Consulting and co-author of “How Cool Brands Stay Hot” has spent the last 5 years researching Generation Y with some of Europe’s top brands here he talks about the research carried out and what the new consumer means for the future of marketing.
The growing popularity of cloud computing as a platform for accessing software as a service (Saas) -based applications is having a profound effect along the entire research value chain. Chris Forbes looks at what cloud computing and Saas technology can offer clients and the implications for the research sector. (Research World July/August 2010)