Thinking from the data, research & business intelligence industry
While the sinking finances of Western consumers prompted them to halt their indulgences, the same was not behaviour was not seen in Chinese consumers, Ashok Sethi with TNS tells us why.
Betty Adamou of Nebu looks at gamification of research, why it will work and how it will manifest itself.
Andrew Green looks at how the prominence of sponsorship as part of an integrated marketing communications program has risen sharply in recent years.
With the recent launch of the new iPad Matt Kleinschmit of Vision Critical looks at how the new ‘must have’ device that is transforming media consumption.
Annelies Verhaeghe, Joeri Van den Bergh and Niels Schillewaert tell us how understanding how memes evolve and spread amongst teenagers is key to the success of youth brands. (RW April 2009)
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