By Joeri van den Bergh and Kristof de Wulf
Four years from now, Millennials (born between 1980 and 1996) will make up over a third of the global workforce. Raised in different times and different ways, Millennials clearly differ from previous generations, both in their attitude and in their approach towards work.
Older generations often accuse Millennials of being ’entitled’, ’less accountable’ and even ’lazy’. No less than 61% of seasoned HR professionals believe Millennials are hard to manage and unprepared for the workplace. Millennials themselves also seem unhappy, with only 29% of the employed Millennials currently feeling engaged with their work. As a result, 6 out of 10 Millennials leave their companies within three years at an estimated substitution cost to the organization of $20,000 per person. As the retiring Baby Boomer generation needs to be replaced in the upcoming years, many CEOs fear they will not find the right talent to succeed. It is therefore critical for organizations to understand Millennial’s workspace-related drivers.
By John Forsyth
Why is it that some of researchers’ best ideas never get used by the client, and yet clients often feel they lack the insights they need, no matter how much research and analytics they commission? John Forsyth talks to three in-house heads of insight about where the problem – and the solution – might lie.
By Wale Omiyale
The need for research organisations to deliver results faster and more easily is not new. For years, MR has been under pressure to uncover higher quality insight much more quickly – at a lower cost.
Insights into the rise of multi-generational households and what this means for brand planners.
By Jaime Veiga Mateos & Joshua Saxon
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. And as marketers are presented with more and more channels to reach their customers, that number is growing rapidly.