By Anita Black, Dana Asadorian and Hannah Dunnett.
For years now, the marketing and media world have been preoccupied with millenials – getting to grips with the ‘Me, Me, Me Generation’. There is now a new generation that deserves attention – Generation Z, ie those born between 1996 and 2010 – who are guardians of the future and valuable consumers too.
An insightful case study on how telecommunications business Orange made digital research work for them.
Tim Macer interviews Mario Callegaro, a senior research scientist at Google, about why companies use DIY research, the key issues to be considered and the most important skills and capabilities that a DIY researcher should possess.
Let’s start with your definition of what DIY research is.
Deep learning and artificial intelligence are disrupting as well as enriching research and analytics. We go to tech-pioneering North America and ask some of the industry’s frontrunners how will this affect research and what is needed to create the next paradigm of knowledge based consumer insights?