As we contemplate 70 years of ESOMAR history, Jo Bowman asks three client-side researchers to do the almost-impossible: predict how things will change in the 70 years ahead.
Back in 1947, as the world contemplated the future of the newly independent India and Pakistan, the rise of the USSR as a superpower and, in lighter moments, the Roswell UFO incident, who could have envisaged the world of 2017?
As ESOMAR marks its 70th anniversary, we are using our annual appraisal of the industry’s performance to look behind the headline growth figures at the forces that have shaped – and are shaping – both the work we do and the reasons we do it.
The GMR shows that global market research revenue grew by 1.8% in 2016, taking total global turnover to US$45.442 billion.
By Wale Omiyale, SVP of Market Research, Confirmit
With over 3.8 billion people online – that’s 50% of the world’s population – it’s no surprise that digital interactions are a normal way of life for many of us. For Market Researchers, what’s most interesting is how the connected population is actually using the internet. It spans every aspect of our lives from entertainment and shopping, to work, learning, and our day-to-day social activity.