If there is one thing that behavioural economics has taught us, it’s that none of us is immune from misinterpreting data. Here Colin Strong, Head of Technology Research at GfK, talks about the danger of seeing patterns that might not be there in big data.
Welcome to Leigh Caldwell, RWC’s newest correspondent. Leigh is author of the Psychology of Price and partner at the Irrational Agency. He’s joining our team to write about all things behavioural economics. In his first post he talks about the three leading theories of decision making.
Victoria Zagorsky, Editor-in-Chief of Insight Middle East and Africa, is our newest regular commentator and will be covering the Middle Eastern region for us. Here she talks about the Gulf states, the characteristics that affect marketing and research and the changes afoot for the industry in that region.