Victoria Zagorsky, Editor-in-Chief of Insight Middle East and Africa, is our newest regular commentator and will be covering the Middle Eastern region for us. Here she talks about the Gulf states, the characteristics that affect marketing and research and the changes afoot for the industry in that region.
Simon Wood, Head of Stakeholder Management Research at TNS UK, is back! Here he shares his thoughts on the popular topic of journey mapping. What is it? Why is it so important now and what are the implications in customer experience research
Welcome to our newest regular commentator, Colin Strong, Managing Director at GfK NOP Business & Technology. Colin will be covering the thunderous growth in big data and what it means for the industry. Here he talks about a more considered view of the opportunities big data presents and a return to human centred approaches in understanding behaviour.