It’s that time of the year again. ESOMAR’s Congress 2013 kicked off today, 850 attendees descended on Istanbul to learn and share new learnings and discuss the future of the market research industry. Here are our highlights of day 1.
Migrate? What for? This is what many Latin American researchers ask themselves when thinking about migrating to online research. Social class problems and other factors often prevent online research from having a clear advantage over offline research in costs and timings. Here are given some clues about the importance of research migration and how to make a real take-off of online research possible.
“The best time to increase customer loyalty is when a customer is pissed off at you,” highlights a great, though counterintuitive, truth of marketing. Companies should spend more time studying their consumers than their products. Here Michael Lieberman shows us that some of the best marketing principles are counterintuitive.
Australia has a rich heritage for delivering cutting edge products and services. From cochlear implants throuhg to Wi-Fi and even the box of wine. But the pace of innovation has slowed in recent years. Here, Peter Harris of Vision Critical talks about the reasons why and what the to do about it.
In the third of an ongoing series from the InDecision Blog, Elina Halonen and Neda Kerimi talk to some of the leading figures in judgment and decision-making psychology and behavioural economics. This month they talk to author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, Dan Ariely.