“The best time to increase customer loyalty is when a customer is pissed off at you,” highlights a great, though counterintuitive, truth of marketing. Companies should spend more time studying their consumers than their products. Here Michael Lieberman shows us that some of the best marketing principles are counterintuitive.
Australia has a rich heritage for delivering cutting edge products and services. From cochlear implants throuhg to Wi-Fi and even the box of wine. But the pace of innovation has slowed in recent years. Here, Peter Harris of Vision Critical talks about the reasons why and what the to do about it.
In the third of an ongoing series from the InDecision Blog, Elina Halonen and Neda Kerimi talk to some of the leading figures in judgment and decision-making psychology and behavioural economics. This month they talk to author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, Dan Ariely.
A lack of internet access, communications networks and a secure supply of electricity make carrying out a climate change survey in a country like Fiji incredibly challenging. Here Matthias Helferich talks about how mobile technology can be used to efficently conduct surveys in countries with little infrastructure and tells us what to think about when setting out on such a project.
What if we shook up the market research industry? Really shook it up? What would happen to our “norms”? Our research methods? What we’ve come to expect around every corner? Kristin Luck believes our industry needs to change to ensure our survival, but how can we do it?