RW Connect has scoured the globe for a group of young researchers that will share their thoughts and journeys as they begin their careers in market research. In the first post of an on-going series, say hello to Tanvi Gupta in India.
He runs insights for one of the world’s biggest research spenders, Coca-Cola. Now he’s using that muscle to change the terms of business by pioneering a variation on the pay-for-performance model. Simon Chadwick decided to chat to Stan Sthanunathan, VP Strategy and Global Insights, to find out more. (RW Nov/Dec 2010)
Listen to the audiocast of the interview with Eric Salama, CEO of Kantar. He discusses the latest technologies in driving consumer insights, the new skill-sets required in the future and touch on the serious issue of data privacy. All told through the eyes of man at the very top of the pyramid. (RW july/Aug 2010)
In the second part of Simon Chadwicks interview Jim Collins, best-selling author of Built to Last, Good to Great and How the Mighty Fall, talks about the role of engaging customers in the success of a company. (RW June 2010)