4 Responses

  1. Goos Eilander
    Goos Eilander at |

    agree. good piece. as a research supplier I would like to point out that there are a few system 1 tools in the market. My own BrandneXt model eg. a fully projective system to determine needstates, brandfit to that and such.Want to know more, let me know.

  2. Jeffrey C. Adler
    Jeffrey C. Adler at |

    Some good points here, but do not be so fast to conclude System 1 insights cannot be captured with System 2 techniques. The main flaw pointed out in the Kimmel video has more to do with the fallacies of recall than System 2. With proper experimental design, System 2 techniques can frequently address System 1 insights.

  3. Giancarlo Mirmillo
    Giancarlo Mirmillo at |

    Kyle, as often happens, I agree with you.
    It ‘crucial to consider how our nervous system and our mind, and how much they are powerful and effective when we have to make our own decisions.
    It ‘s very interesting in this regard  the book “Why Choose This Book?: How We Make Decisions” by Read Montague.
    Can we have a window into the operation of the system 1 through the evaluation of emotions, for this purpose we use a system of facial expressions decoding.
    Of course it is important that this information is well structured and integrated with those that we obtain from the system 2, then we have integrated a system of survey.
    Only by all of multiple approaches can we expect to get information from a system, our mind, made to act and survive and not to answer questions!

  4. What Transient Global Amnesia Teaches Us About Ourselves

    […] problem with research is that we generally ask much and observe little. In my previous post I talked about the dearth of System 1 tools. As a buyer of research I would love to see more tools […]

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