Meet 5 Millennials in Market Research who have helped shape the ESOMAR Congress 2016 Presentation Program.
They share your passion for Aha! Moments, consumer understanding and data discovery. And the way the Pokémon Go Craze simultaneously amazes and annoys you.
A Millennial’s Attempt At Understanding Research About Her Own Generation – #ResearchAboutMillennials
By Giulia Gasperi
Ever attended a conference presentation feeling like you were in a Discovery Channel documentary about yourself? If so, you’re probably a Millennial.
The day research stopped feeling like research
By Bianca Vucescu
In both quantitative and qualitative studies, quality is a hot topic. Fraud prevention is a first step in increasing the quality of research, yet how can we know beforehand if a real participant will offer us the insights we are looking for? We keep talking about data health and data cleaning. And while it’s still a mandatory practice, what if we didn’t have to dedicate any time and energy on this? What if participants would continuously provide high-quality data in research studies? What if we could attract and engage consumers for the long term?
By Alieke Stubbe
Every day we interact continuously with technology by using our smartphones, wearing activity trackers and being online every single moment of the day. Thanks to this, we get smart notifications and real-time information. Think about Google Calendar that tells you exactly when to leave for work based on real-time calculations. My Garmin tracks my activity every day and I just love the fact that I can follow my own activity and optimise my daily behaviour via a personal app.